Man holding packages and delivering them to a door

Post-Pandemic Shopping And The Future Of Digital Commerce

There is no doubt that the Covid-19 pandemic has shifted the retail sector into the digital world. Since the pandemic began in 2019,  society has shown a decrease in incentives for shopping brick-and-mortar. Long waits in lines from a retailers’ maximum occupancy rule, social distancing and sanitation concerns all make up the problem. 

At the same time, lockdowns and government restrictions have also posed major roadblocks for store owners' profitability, as the flow of customers dropped rapidly.

As a result, consumers have had to pivot to shopping online from the comfort and safety of their own homes, and businesses were forced to quickly launch into digital commerce. More than 85,000 online businesses were launched online or joined online marketplaces in the 4 months following the first lockdown

Will consumers continue to shop online?

As pandemic restrictions are lifted, many people are eager to return to their social habits and customs. However, the retail industry is not expected to return to its previous state. Instead, the era of digital shopping is here to stay. 

There are 2 main reasons why experts are close to certain online shopping trends will continue to rise:

  1. Matching consumer preferences 
  2. Business profitability in the digital world 

Online shopping has quickly become more preferred than physical store shopping because of its convenience in researching and accessing a much larger range of brands for speedy comparisons.


Covid-19 has sparked a digital transformation. Many people started to shop online, and those whom previously did, do it now more than ever. From the click of a mouse and type on a keyboard, one is able to shop for all sorts of products. A customer could compare various products and brands from different retailers simply by switching tabs. You could purchase items from a retailer across Canada, and ones that you couldn’t have accessed in person. And so, when we’ve gotten the taste of convenience, why would we return to our old ways?

Through the pandemic, the importance of supporting local and small business has become top priority for many Canadians. Here are 4 reasons why shopping Canadian makes you awesome!


Family eating in the kitchen

The effect of the pandemic is unlikely to withdraw straight away. Realistically, most of us will still have some worry about the uncertainty floating around in the community.  Data collected about consumer shopping trends by Forbes states that a large portion of Canadians say that they would greatly decrease their number of visits to stores, in order to reduce their contact with other customers and items that others have been in contact with. 

Many will continue to be aware of reducing the germs in our homes brought in by grocery bags and purses and outwear, continuing to choose convenient delivery and online ordering options that they have grown accustomed to in the past 2 years.  Understanding the difference between disinfecting and cleaning, will continue to be an important part of keeping your family safe even post-pandemic.

How Businesses Will Adapt

Business owner standing over a computer


Business management and sales through the internet require less or no physical store area, which lowers the budget of retailers and can help to increase their profit. Businesses with physical storefronts are trending towards changing them into pickup-only centers, which are projected to be fully dominated by smart technology. Here are some expected post pandemic tech trends. 

Looking further into the future, we could see the goods retailing industry being shifted fully online. Digital shopping will, and has already become, the new norm for many of us, and online businesses are more developed than ever before. 

The Growth Of Subscription Services 

Subscription services from retailers were widely embraced by consumers ever since they were first introduced in the market. In recent times, especially with the pandemic and the industry shifting to being more digital, the number of people currently subscribing to a retailer and those planning to sign up within the next 6 months are increasing daily. 

Women holding a brown box

The main reasons? Convenience and tailored service. 

Curated subscriptions can take the guesswork out of which products to buy or restock in your home. The one time sign up to a subscription service saves you this hassle, and is a perfect answer to shopping indecisiveness! Popular meal prep delivery services like Good Food  has brought the subscription delivery a great deal of popularity.  

At The Clean Crate Company, Our service takes the worry out running out of your daily cleaning essentials or knowing which products are safest for your home and the planet.  We deliver non-toxic and eco-friendly products, made by Canadian brands right to your door every season with the convenience of rescheduling, pausing or cancelling your subscription anytime.   

By purchasing your products online or committing to shopping from Canadian brands you are also helping to decrease the carbon footprint.  If the products are environmentally friendly, that further limits the detriments that consumption of products can have on our society. 

Furthermore, committing to a subscription deepens your connection with the retailer and products. Your subscription often can be personalized to match your preferences, which makes the shopping process so much easier. 

As the utilization of technology continues to increase, we can be certain that we are progressing further into the digital age. As the retail industry is adapting and businesses continue to shift more into the online world, it's important for consumers to become comfortable and adapt to this growing trend. 

At The Clean Crate, we will continue to bring a personalized shopping experience to our customers through our online store, through the curation and convenience of our subscription box model, along with access to quality Canadian brands not easily found at most traditional retailers. 

 Writing and research by Alina Zang in collaboration with Candice Kincaid